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Alumni and friends flocked to the University of Mississippi’s Johnson Commons ballroom Nov. 12 to celebrate the kickoff of Now & Ever: The Campaign for Ole Miss. It is the largest fundraising initiative in Mississippi history with goals of raising $1.5 billion in private support and increasing the flagship university’s endowment to $1 billion to strengthen it for generations to come.

Click here to view all images from the event.

Ole Miss Chancellor Glenn Boyce said the Now & Ever Campaign represents a transformational time in the university and in the state.

“This is the perfect moment in history for us to do something that this university has never, ever seen before or experienced,” he said. “And for us to be part of one of the most powerful purposes that could surround the love we have for everything this university means to us.”

Already, in excess of $1 billion has been secured toward the $1.5 billion goal during the campaign’s silent phase. Goals of the campaign are focused on how the university builds leaders, empowers academic excellence, fuels research and innovation, and creates economic opportunity.

Richard Cross emceed the event and introduced Sean Tuohy, who with his wife Leigh Anne Tuohy of Memphis, Tennessee, are serving as campaign co-chairs. The other two co-chairs are retired Major Gen. Leon Collins and his wife, Debra Collins of Madison, Mississippi. The four are supported by a 44-member Campaign Steering Committee of alumni and friends.

“We urge everyone to come forward now and invest in the future of our beloved university – one bursting with tremendous potential,” Sean Tuohy said.

“Funding is crucial for embracing opportunities, and the vision of this campaign is one that everyone in the Ole Miss family can support. It gives us a clear path to serve Ole Miss and provide the best for future students, as well as a way of expressing gratitude for all the university has given us.”

Produced by Angela Atkins and Mary S. Knight, the Now & Ever campaign video debuted, with a voiceover by Ethel Scurlock, interim dean of the Sally McDonnell Barksdale Honors College. Guests also were entertained by a student ensemble from the UM Department of Music.

Fundraising priorities have been set by the Oxford campus academic units as well as the University of Mississippi Medical Center and the Ole Miss Department of Intercollegiate Athletics.

For more information, contact Charlotte Parks, vice chancellor of development, at or 662-915-3120; online giving can be found at

By Tina H. Hahn/UM Development


Online gifts for the 2024 calendar year should be made no later than noon on December 31, 2024.  Checks by mail will need to be postmarked by December 31 to be counted in the 2024 calendar year.