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‘Twice as Bright’ Doubles April Support to Children's Campaign
Gifts to the Campaign for Children's of Mississippi during April were doubled up to $100,000, thanks to the Texas-based Madison Charitable Foundation.

Children grow quickly, and so do gifts to the Campaign for Children’s of Mississippi during the month of April.

Thanks to the Madison Charitable Foundation, a Texas nonprofit that supports children’s health, every gift to the campaign was doubled in April, up to $100,000. The drive, Twice as Bright, was aimed at completing the funding of the seven-story children’s hospital expansion at Children’s of Mississippi that opened Nov. 2, 2020.

“We’re already seeing the difference the Kathy and Joe Sanderson Tower has made for children and families in Mississippi,” said Meredith Aldridge, executive director of development at the University of Mississippi Medical Center. “Since the opening of this state-of-the-art pediatric hospital tower, thousands of children have received the care needed to thrive.”

Children’s of Mississippi is the pediatric branch of UMMC that includes the state’s only children’s hospital as well as specialty care clinics around the state.

The Campaign for Children’s of Mississippi is the philanthropic drive to help fund the Sanderson Tower’s construction. Since 2016, the campaign has raised more than $87 million of the $100 million project that has more than doubled the square-footage devoted to pediatric care at the Medical Center.

“The generosity of Mississippians and the love they have for children is incredible,” Aldridge said. “Gifts of all sizes from around the state have made the opening of the Sanderson Tower possible, and we look forward to reaching the campaign’s $100 million goal.”

The Sanderson Tower is a complement to Children’s of Mississippi’s Batson Tower, which has been caring for Mississippi’s children since 1997.

Included in the Sanderson Tower are 88 private neonatal intensive care rooms where parents can stay with their babies as they grow, 32 private pediatric intensive care rooms, a dozen state-of-the-art surgical suites and a pediatric imaging center. The tower also features a multidisciplinary outpatient specialty clinic with a parking garage conveniently close.

Since the opening of the tower, hundreds of neonatal and pediatric intensive care patients have received care there, and thousands of surgeries, lab tests and imaging procedures have been performed.

“The addition of the Sanderson Tower is transformative,” said Dr. Mary Taylor, Suzan B. Thames Chair, professor and chair of pediatrics. “Every day, we are seeing the advances in the Sanderson Tower improve children’s health. Gifts to the Campaign for Children’s of Mississippi are creating a brighter future for our children.”

To support the University of Mississippi Medical Center, visit or contact Meredith Aldridge, executive director of development, at 601-815-7469 or

By Annie Oeth/UMMC Public Affairs


Online gifts for the 2024 calendar year should be made no later than noon on December 31, 2024.  Checks by mail will need to be postmarked by December 31 to be counted in the 2024 calendar year.