The Celebrating the Arts campaign is making exciting progress toward its goal of building a $3 million operations endowment for the Gertrude C. Ford Center for the Performing Arts.
Boosting both fundraising efforts and alumni and friend engagement this year was the “Boots and Bling” event, which honored Chancellor Emeritus Robert C. Khayat and his role in establishing the Ford Center at the University of Mississippi. The event, which was emceed by HGTV’s “Home Town” stars and Ole Miss alumni Erin and Ben Napier, featured a concert by Grammy-winning Marty Stuart and The Fabulous Superlatives.
Most performing arts centers rely upon private contributions from individuals, foundations, corporations and businesses to sustain operations and programming, and the Ford Center is no different. The campaign goal is approximately $1.2 million from completion, said Julia Aubrey, director of the Ford Center and an associate professor of music.
“We want to offer the biggest and the best that our facility can present, and this takes support beyond ticket sales. Our building is now just over 15 years old and to maintain its beauty and functionality, we have to continually repair, replace and upgrade. Technology also must be updated to keep competitive with today’s expectations,” Aubrey said.
“We are deeply grateful for the exceptional private support and vibrant alumni and friend leadership we have enjoyed this year.”
A large bronze tree sculpture commissioned from Sanford Werfel Studio and hand carved by artist Richard Teller was unveiled in the Ford Center lobby as part of the “Boots and Bling” festivities. Donor names have been engraved on parts of the tree, with spaces available for future donors.
Major donors whose names are engraved on three tree trunks are the Gertrude C. Ford Foundation of Jackson, Mississippi; Mary and Sam Haskell of Oxford, Mississippi; and Nancye Starnes of Charleston, South Carolina.
Those interested in contributing to the campaign can choose from several levels of support. Nestled among the trees are boughs (gifts of $20,000, $25,000 or $30,000) and on the ground ensuring future trees, golden acorns (gifts of $10,000). In the engraver’s brass gold are also leaves (gifts of $1,000). When a gift is made, the Ford Center sends the donor a form with instructions for personalizing the bough, acorn or leaf.
University resources can cover salaries and a nominal budget, and other resources come from the Ford Foundation, Friends of the Ford Center, and other alumni and friends. These additional funds cover the costs of special appearances or series, as well as programming, advertising and other costs associated with running this exceptional facility. Aubrey said shows each season are major costs, as large-scale musicals can cost up to $70,000 each. In addition, the Ford Center is moving into presenting pop artists, whose expenses often exceed $100,000.
To make a gift to the Celebrating the Arts campaign, send a check to the University of Mississippi Foundation, with the Ford Center noted in the check’s memo line, to 406 University Ave., Oxford, MS 38655 or online at www.fordcenter.org/celebrate. For information on supporting the Ford Center, contact Rob Jolly at firstname.lastname@example.org or 662-915-3085.
By Tina H. Hahn